Lego has shipped several apps and products that add an augmented reality dimension to their playsets. But it has taken a reality TV show from Fox to allow brick fans to build with virtual bricks in augmented reality.
Just in time for National Lego Day on Tuesday, the Disney subsidiary, with assistance from creative agency Trigger and 8th Wall, published a web-based augmented reality experience to draw attention to its series Lego Masters. The show, with Lego Batman himself, Will Arnett, serving as host, premieres on Feb. 5.
Available at the Lego Masters Builder, the experience gives users… more
Source: 8th Wall & Trigger Build AR Lego Playground for Web to Promote Fox’s ‘Lego Masters’
