What better band than Pink Floyd, the pioneers of psychedelic and progressive rock, to show the music industry how to reinvent album art for the augmented reality age?
All rhetorical questions aside, Sony Records saw the opportunity to promote The Later Years, an 18-disc boxed set of CDs that covers Pink Floyd’s output from 1987 forward, including 13 hours of unreleased material, with a web-based augmented reality experience.
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Built at immersive studio Draw & Code via 8th Wall’s… more
Source: 8th Wall’s Web AR Brings Album Art of Pink Floyd to Life
