1-billion-ar-vr-ad-impressions-what-weve-learned

1 billion AR/VR ad impressions: What we’ve learned


GUEST: Two years ago, Mark Zuckerberg donned a VR headset at Mobile World Congress against a backdrop that read “the next platform.” It sparked fervor and big investment in the VR space. But in the past year, many critics have questioned the viability of the industry, as headset sales underwhelm and buzzy technologies like blockchain and AI debut a…Read More

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Swiss Society of Virtual and Augmented Reality
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