Bus stops can provide shelter in the event of rain, and now they also protect you from augmented reality squid.
Surprising recent commuters at bus stops in Los Angeles and New York, outdoor media company Outfront Media used the cover of night to add Watchmen-inspired augmented reality advertising displays the company calls “liveboards.”
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Cameras on the liveboards showed footage of the real-world environment overlaid with a rain of augmented reality squid. The liveboards also featured a countdown timer to… more
Source: HBO ‘Watchmen’ Promo Rains Dead Squid Down on LA & New York via Augmented Reality Ad
