Baby, it’s cold outside, but, with some help from Snapchat augmented reality, Gucci is thawing our wintery hearths with a virtual trip to the tropics.
On Wednesday, Snapchat launched a Portal Lens for Gucci designed to mirror the brand’s Gift Giving advertising campaign featuring the photography of director and screenwriter Harmony Korine (Gummo, Spring Breakers, Kids).
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Within the rear-facing camera view, the Portal Lens transports the audience to a tropical island from someone’s chemically-induced… more
Source: Snapchat Transports Gucci Fans to Trippy Tropical Island for Holiday Promotion
