Zapier , a leading workflow automation platform, will leverage the new Google Forms API to deliver a better experience for Zapier and Google Workspace users. Today, thousands of businesses use Zapier to connect Google Forms to 4k+ applications to automate tasks and key workflows.
To date, Zapier has used the Google Drive and Google Sheets API to deliver this integration. Now, a dedicated Forms API will provide a more stable and purpose-driven platform to build from.
The most common use case for Zapier’s integration with Google Forms is to send Form submission data to an app of the user’s choice within Zapier’s ecosystem whenever one is submitted. For example, a user can automatically create a Google Calendar event for a meeting booked via a Google Form.
Doing this today requires setting up “watches” via the Google Drive API on the spreadsheet that is tied to the Google Form a user wishes to integrate with Zapier. While this implementation is functional, it puts significant pressure on the Drive endpoint, which carries strict rate limits.
When a change to the Google Sheet is registered by the Drive API, Zapier then uses the Sheets API to identify the new rows on the spreadsheet that are tied to the Google Form and reads the required data.
With the new Forms API, Zapier will be able to achieve the same functionality through the Pub/Sub notification system to track new responses and the Forms API to find, read, and send the necessary data to third-party apps via Zapier.
This new implementation will result in faster and more reliable automations between Google Forms and the 4000+ apps in Zapier’s app directory.
Source: Announcing the Google Forms API
