Snapchat is probably used to Facebook copying its features by now, but Apple borrowing a page out of its playbook is likely a bit more surprising.
But that’s exactly what has happened, as Apple has added custom actions to its AR Quick Look protocol for web-based AR content that owes some influence to Snapchat’s Shoppable AR e-commerce platform.
Don’t Miss: Shopify Rings up AR Shopping for Web via AR Quick Look
Now, in browser-based AR experiences on iPhones and iPads running iOS 13.3 or greater, developers can add Apple Pay buttons for instant purchases, custom buttons with other calls to… more
