Halloween is barely in the rearview mirror, but Coca-Cola is ready to bypass Thanksgiving altogether to accelerate the arrival of Christmas, and the brand has enlisted augmented reality as an accomplice.
On Tuesday, the company introduced its holiday packaging for its Coca-Cola products featuring its long-running polar bear mascots on cans, bottles, and multipacks, with Santa Claus commanding six-pack glass bottle carriers.
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This time around, however, customers can bring the polar bears to life with augmented… more
Source: Coca-Cola Opens a Can of Augmented Reality to Get Consumers into the Holiday Spirit
