Despite the unfortunate social media-driven association of Corona beer with the virus behind a global pandemic, beverage maker Constellation Brands has pushed its marketing forward like a lime through the mouth of a beer bottle.
The brand’s latest effort leverages an AR experience to entice drinkers with the Corona Hard Seltzer line of “spike sparkling water.”
Don’t Miss: Blippar Adds Landmark Recognition to Its Bag of AR Tricks
Built on Blippar’s web-based AR technology, the AR experience opens a portal to a virtual beach, perhaps somewhere in Mexico, with the various flavors of Corona… more
Source: Corona Taps Blippar to Promote Its Hard Seltzer Line with AR Games & Recipes
