The cosmetics brands are among the earliest adopters of augmented reality, using virtual try-on tools to preview shades of makeup before buying.
But, on Monday, fashion brand Christian Dior took a different approach, using Facebook’s Spark AR platform on Instagram to deliver an augmented reality makeup look influenced by its holiday collection.
Don’t Miss: Facebook Adds Image Tracking Effects & Slider Controls to Spark AR for Instagram
Dubbed 3Dior Makeup, the experience was created by Peter Phillips, Dior’s creative and image director, and digital artist Inès Alpha. As users open the… more
Source: Dior Returns to Instagram AR with Virtual Makeup Effect to Promote Holiday Collection
