In an official statement, HTC is addressing today’s news that Oculus is dropping the price of its Rift VR headset and Touch VR controllers. In an email to UploadVR, a representative for the company explained that:
We don’t feel the need to cut the price of Vive, as we’ve had incredible success, and continue to see great momentum in market. We’ve built a strong ecosystem made up of Viveport, Vive X, Vive Tracker and Vive Studios, and remain laser focused and are not changing our strategy of delivering the best and most comprehensive VR product to both developers and consumers.
The Vive currently costs $800 for a system that includes a headset and a pair of tracked controllers. Until today, the Rift headset was $600 and the Touch controllers were $200. Now, consumers can get Rift and Touch together for $600 which is a significant undercut to HTC.
From what third party analysts have indicated, the Vive does seem to be outselling the Rift by thousands of units. Those reports remain unconfirmed officially by either company.
Time will tell if the Rift’s new price will help them close this reported gap.
Tagged with: 2017, drop, GDC, price, response, rift, Vive
Source: GDC 2017: HTC ‘Doesn’t See The Need to Cut the Price of Vive’ After Rift Drop
