As far as HBO is concerned, it’s not augmented reality — it’s Snapchat.
The premium cable network is leaning hard on Snapchat’s AR magic tricks to promote yet another series, this time for the adaptation of Philip Pullman’s His Dark Materials series of novels.
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Starring Lin Manuel Miranda and James McAvoy, the show prominently features several animal characters, called daemons. These daemons also serve as the focal point of HBO’s AR advertising through Snapchat.
On Wednesday, HBO published a… more
Source: HBO Conjures More Snapchat AR Experiences to Promote ‘His Dark Materials’
