After leaning on augmented reality for its outdoor advertising, HBO has called on augmented reality again via Snapchat to promote its Watchmen series.
On Thursday, the Snapchat app for iOS and Android displayed an AR Lens sponsored by HBO that turns users into two of the characters.
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The Lens uses the swipe mechanism that Snapchat has deployed for promotions for Terminator: Dark Fate and World of Warcraft to toggle between AR masks. Swipe left to become masked detective Angela Abar. Swipe right to become the… more
Source: HBO Returns to the AR Well with ‘Watchmen’ Lens on Snapchat
