In this year of everything going virtual and remote, it makes even more sense now that Hollywood is leaning heavily on augmented reality. In this case, it’s HBO using AR to promote its highly-acclaimed original programming.
After developing a series of AR experiences via Snapchat to promote Season 1 of His Dark Materials, HBO has tapped Yahoo to create a web-based AR campaign for the second season of the show.
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The web-based AR experience is fairly straightforward. Scan the QR code below (or just click… more
Source: HBO Rolls Out ‘His Dark Materials’ AR Experience To Bring Characters to the Real World
