All Kohl’s wants for Christmas is Snapchat augmented reality.
In conjunction with a holiday pop-up hosted in New York City from Nov. 7 through Nov. 10, Snapchat ran a sponsored portal lens available to targeted Snapchat users in the AR carousel. The experience gave users the ability to virtually transport themselves to the pop-up.
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Built on Snapchat’s Shoppable AR e-commerce platform, users were also able to shop for products through Kohl’s online store.
For those who were able to attend the pop-up in… more
Source: Kohl’s Partners With Snapchat AR for Holiday Pop-Up & Black Friday Promotions
