Few brands have been more enthusiastic about augmented reality than Lego, which has now expanded its AR experiences from toys to theme parks.
The brand recently opened a new attraction, dubbed Mythica: World of Mythical Creature, at Legoland Windsor in the UK.
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Visitors who download and install the Legoland Windsor Resort app can scan four codes located adjacent to the statues of Chimera, Alicorn, Hydra, and Sky Lion. Upon scanning, the app opens virtual portals, where visitors… more
Source: Lego Transforms Statues into AR Creatures at Legoland Windsor Theme Park via Mobile App
