The company augmented reality that Rony Abovitz was trying to build at Magic Leap apparently wasn’t working out the way he hoped it would. That company, built on dreams, music, and future-looking entertainment, rather than truly new technology, came with a $2,300 price tag for a device using dynamics most mainstream consumers have never even tried.
The hurdles were steep. Today, Abovitz is about to embark upon a new journey that seems to truly speak directly to his interests: entertainment. On Wednesday, Abovitz unveiled his new company called Sun and Thunder.
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