With fears over the COVID-19 pandemic subsiding, live concerts are returning. And Doritos wants to send music fans to a few of them via an augmented reality promotion.
Dubbed “Mark Your Play,” the campaign is centered on scannable posters, denoted by a Doritos chip displayed as a play button, found in London, Manchester, Birmingham, Leeds, Glasgow, Liverpool, Bristol, Brighton, Cardiff, and Southampton in the UK.
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Scanning the QR code opens the Doritos Make Your Play website. The AR experience begins with participants… more
Source: PepsiCo’s Doritos Used to Push for Return to Live Concerts with Augmented Reality Experience
