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Samsung and BBH tap AR and Family Guy to demonstrate the wonders of smart appliances

Doorways


What do Family Guy and smart refrigerators have in common? Not much, you’d think, but Samsung and London-based advertising agency BBH found inspiration in the strangest of places. They today launched Doorways, an augmented reality (AR) experience at IFA 2018 that lets users step into a Griffin house outfitted with Samsung smart home appliance…Read More

Source: Samsung and BBH tap AR and Family Guy to demonstrate the wonders of smart appliances

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Swiss Society of Virtual and Augmented Reality
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