When Treasury Wine Estates released 19 Crimes Snoop Cali Red this summer, named for its new partner in wine, rapper Snoop Dogg, it already came with the brand’s signature AR-enhanced label.
Now, with an assist from creative studio Tactic and the web-based AR platform from 8th Wall, Snoop Cali Red has a new (and, arguably, more impressive) AR experience featuring the dee-oh-double-gee.
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Like other products from Treasury Wine Estates, such as The Walking Dead and Brazen, the likeness of Snoop comes alive when scanned with the… more
Source: Snoop Dogg’s Cali Red Wine Pours Another Glass of AR via 8th Wall’s WebAR
