Open AR Cloud (OARC) is proud to invite all those interested in learning the latest insights about AR Cloud technology and to experience the state of the art at Telekom Lounge in the Allianz Arena on Wednesday, October 16, 2019. At this important, full-day event, OARC will present the updates of their work and celebrate...
Magic Leap is making it easier for developers to share their spatial computing experiments with other Magic Leap One users. On Thursday, Magic Leap has opened up Magic Leap World for developers to publish concepts, which as defined by Magic Leap, are “free apps with limited functionality” available to Magic Leap One users for the...
Ahead of Advertising Week, Facebook is the announcing the expansion of three interactive ad formats. First, it says that poll ads (which you may already have seen in Instagram Stories) are moving to the main feed of the Facebook mobile app. Second, the augmented reality ads that Facebook has already been testing are moving into...
After adding dual cameras to its camera glasses, Snap is finally taking full advantage of the depth-sensing abilities of newer iPhones as well, extending the use of its new 3D Camera Mode. Rolling out to Snapchat on iPhone X, XS, XR, and new 11-series iPhones this week, 3D Camera Mode uses TrueDepth camera to capture...
It looks like Snap’s foray into augmented reality billboards last year was successful, as the company has returned with two more outdoor advertisements for its Snap Originals series. Now through Sept. 24, Los Angeles residents and visitors will have the opportunity to interact with a billboard at 1008 W Sunset Plaza advertising the fourth season...
The Daily Crunch is TechCrunch’s roundup of our biggest and most important stories. If you’d like to get this delivered to your inbox every day at around 9am Pacific, you can subscribe here. 1. Another high-flying, heavily funded AR headset startup is shutting down In an email obtained by TechCrunch, Daqri — which built enterprise-grade...
While Apple and Microsoft strain to sell augmented reality as the next major computing platform, many of the startups aiming to beat them to the punch are crashing and burning. Daqri, which built enterprise-grade AR headsets, has shuttered its HQ, laid off many of its employees and is selling off assets ahead of a shutdown,...
Prior to this year, Time primarily relied on image markers in the magazine to trigger its special augmented reality features In 2019, though, the venerable media entity has embraced the markerless tracking provided by ARKit and ARCore via the new Time Immersive app, and a new feature on the Amazon rainforest stands in as its...
With Android 10 hitting the streets (at least for those mobile devices that get quick updates) and the public release of iOS 13 dropping on Sept. 19, Google is releasing an update on Thursday to ARCore that adds some fantastic new benefits to its cross-platform capabilities. For its Cloud Anchors API for multi-user augmented reality...
When it comes to the athletic footwear retail game, it’s just not enough to just sell shoes anymore. Count Puma as the latest brand to pump up the customer experience in its stores with augmented reality, as the brand recently celebrated the opening of its flagship New York City store and the launch of its...
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