Tag: #AR

When it comes to the athletic footwear retail game, it’s just not enough to just sell shoes anymore. Count Puma as the latest brand to pump up the customer experience in its stores with augmented reality, as the brand recently celebrated the opening of its flagship New York City store and the launch of its...

The growing stock of augmented reality apps filling up the Magic Leap store seems to be picking up pace in recent months. On Tuesday, the latest addition to the Magic Leap World store came in the form of Dinosaur Kit, an app that offers an immersive education path for those budding paleontologists among us. Don’t...

Augmented reality can be more than simply a way to enhance navigation, or superimpose virtual sunglasses onto your face. It can also be a platform for shining a light on important social issues. A new film called These Sleepless Nights, which debuted at the 76th Venice International Film Festival, is an augmented reality documentary viewable...

Microsoft has unveiled practically every detail of the HoloLens 2 except for when eager developers and enterprise customers can expect to receive the device. Well, now that cat is out of the bag. Don’t Miss: Airbus Previews Military Sandbox App for HoloLens While recent developments hinted that the AR headset would arrive soon, Harry Shum,...

If the name Leroy Jenkins elicits a reaction from you, then you are old enough to remember the iconic title World of Warcraft from its heydey (whether or not you actually played the massively multiplayer online role-playing game). To celebrate the 15th anniversary of the game and its re-release as World of Warcraft Classic, the...

World-mapping computer vision startup 6D.ai is expanding support to new devices as its augmented reality platform exits beta. The SF startup launched its beta in October and is now ready to let developers ship apps as it launches pricing for its services. The pay-as-you-go subscription rates for 6D move from a free tier to $20-$50...

In recent days we’ve covered the marriage of augmented reality and top-tier music artists. This time, though, the music stars are showing off the tech rather than integrating it into their act. On Tuesday, Lisa and Jisoo, two members of one of the biggest K-Pop groups on the planet, BlackPink, gave gamers a sneak peek...

After hosting an augmented reality experience using its Snapchat Landmarker technology at the Statue of Liberty, Snap is now giving creators the opportunity to create their own Lenses with Lady Liberty. An update to Lens Studio arriving Tuesday adds the Statue of Liberty and thirteen other monuments as Landmarker targets. Don’t Miss: Snapchat Lens Studio...

What can you do with virtual reality when you have complete control of the physical space around the player? How “real” can virtual reality become? That’s the core concept behind The Void. They take over retail spaces in places like Downtown Disney and shopping malls around the country and turn them into virtual reality playgrounds,...

The streaming content vision from Magic Leap recently underwent a quiet but major update, courtesy of AT&T. Previously, Magic Leap’s retail and 5G partner AT&T made its DirecTV Now streaming television service available to Magic Leap One users. But now that the company has launched its new service, AT&T TV, for regular TV viewers, it...