Augmented reality as a storytelling medium can do some extraordinary things words and images alone can’t convey — such as transporting readers 400 years into the past. On Thursday, to recognize the 400 year anniversary of the first African slaves arriving in North America, USA Today launched a multimedia series titled “1619: Searching for Answers.”...
Tag: #AR
How Oculus squeezed sophisticated tracking into pipsqueak hardware
Making the VR experience simple and portable was the main goal of the Oculus Quest, and it definitely accomplishes that. But going from things in the room tracking your headset to your headset tracking things in the room was a complex process. I talked with Facebook CTO Mike Schroepfer (“Schrep”) about the journey from “outside-in”...
Airbus Previews Military Sandbox App for HoloLens
As Microsoft works toward fulfilling its $480 million contract to supply modified HoloLens 2 headsets to the US Army, Airbus is preparing to supply advanced augmented reality apps for the device. On Thursday, the Airbus Defence and Space unit published a video demonstrating the capabilities of its Holographic Tactical Sandbox tool for augmented reality headsets....
YouTube’s new AR feature lets you virtually try on makeup while watching videos
Earlier this summer, YouTube announced its plans for a new AR feature for virtual makeup try-on that works directly in the YouTube app. Today, the first official campaign to use the “Beauty Try-On” feature has now launched, allowing viewers to try on and shop lipsticks from MAC Cosmetics from YouTube creator Roxette Arisa’s makeup tutorial...
YouTube Unleashes First AR Makeup Try-On Tool with Mac Cosmetics
While Modiface, YouCam, and others have been playing in the virtual make-up marketing pool for a while, here comes Google ready to splash down with a cannonball. On Wednesday, YouTube rolled out its first virtual makeup try-on experience in a video by Roxette Arisa, a Los Angeles-based makeup artist whose channel has more than 1.1...
Facebook’s AR dev toolkit exits closed beta on Instagram
Not one to let Face App and Snapchat steal its spotlight, Facebook announced today that it’s opening its closed beta of Spark AR on Instagram, letting any developer build and share an augmented reality filter on the platform. The company announced this change was coming at its F8 keynote earlier this year. Phone-based AR isn’t...
SSVAR @ AWE MUNICH 2019
4th annual Awe EU “The Most Essential AR/VR Conference and Expo”– Forbes Munich, Germany – October 17-18 AWE (Augmented World Expo) is the world’s most essential AR+VR conference and expo, with annual dates in the USA, Asia, Israel and Europe, as well as meetup chapters around the world. AWE brings together a diverse mix of...
Polarity raises $8.1M for its AI software that constantly analyzes employee screens and highlights key info
Reference docs and spreadsheets seemingly make the world go ’round, but what if employees could just close those tabs for good without losing that knowledge? One startup is taking on that complicated challenge. Predictably, the solution is quite complicated, as well, from a tech perspective, involving an AI solution that analyzes everything on your PC...
Light Field Lab raises $28 million to rethink the 3D TV
Although 3D TVs may have grabbed all the headlines a decade ago at CES, the tech never found a useful inroad into consumers’ homes. Not everyone has given up on them, though they look a bit different now. Light Field Lab, a Bay Area startup that emerged from stealth two years ago, wants to build...
Bosch is working on glasses-free 3D displays for in-car use
German auto industry giant Bosch is developing new technology that will add glasses-free 3D imaging to future versions of its in-car digital display technology. These 3D displays use passive 3D tech, which means you won’t need to wear glasses to see the effect, and it also skips eye tracking, which is a key ingredient for...