Tag: #AR

While Toyota ranks as the leading automotive brand in the world, the company is a follower when it comes to augmented reality. Nonetheless, Toyota is catching up with the competition with a web-based augmented reality advertising campaign for the 2020 Corolla. Executed by ad agency Conill and 8th Wall’s web-based AR platform, the experience is...

This is one of those “I’m not surprised but I am slightly terrified” moments in tech development: Enterprise smart glasses company Vuzix announced Monday that it has developed new “fully autonomous” face recognition software in partnership with software developer NNTC. The new solution will work with Vuzix’s Blade smart glasses, which debuted at CES earlier...

Snapchat isn’t the only tech company transforming landmarks with augmented reality for Pride Month. About four miles southwest of New York’s iconic Flatiron Building, which is getting its own Pride makeover via Snapchat’s Landmarker AR, Stonewall National Monument is also receiving some augmented reality treatment by way of the Stonewall Forever mobile app published by...

Cosmetics augmented reality specialist ModiFace appears to be really benefiting from the brand power of L’Oréal, which acquired the company last year. Now, after Facebook added ModiFace to its AR platform earlier this year, online retail behemoth Amazon is following suit and has agreed to use ModiFace’s technology for cosmetics products on its web store....

While the 49th Annual Gay Pride Parade and Festival will take place on Santa Monica Boulevard and West Hollywood Park, revelers will also be able venture Northeast to the TCL Chinese Theater on Hollywood Boulevard to continue celebrating via Snapchat. On Thursday, Snapchat launched a Landmarker AR Lens, designed by Los Angeles-based creator Sallia Goldstein,...

New York-based virtual content startup Sketchfab is usually at the forefront of the latest developments in augmented reality, so it’s no surprise that the company has locked in yet another major platform. Magic Leap has announced that Sketchfab is its first WebXR partner (a feature found in Magic Leap’s Lumin OS 0.96), a development that...

If you’ve been putting off upgrading your iPhone or iPad, you might want to start shopping for a current-generation device to take advantage of the latest capabilities in ARKit 3. After relegating the reveal of ARKit 3 to the back half of the WWDC keynote on Monday, Apple left some key information about compatibility out...

Augmented reality is often likened to granting superpowers to mere mortals, but what about mutant powers? Based on the new Snapchat augmented reality experience promoting X-Men: Dark Phoenix, which debuts in theaters on June 7, the answer is a resounding “yup.” Appearing in the Snapchat Lens carousel on Tuesday, the augmented reality experience, triggered by...

Many tech insiders are waiting for augmented reality to go mainstream, but if you look around hard enough, you’ll find that it’s already gone as mainstream as possible, thanks to talk show host Ellen Degeneres. Degeneres and her partner, actor Portia de Rossi, recently teamed up with Krikey, a San Francisco-based augmented reality app studio,...

After winning the 2015 FIFA Women’s World Cup, the USA Women’s National Soccer Team is ready to defend its title in the 2019 tournament. To capitalize on the excitement, USA Today has published a pair of augmented reality experiences that give readers the opportunity to not only learn more about the players on the world’s...