Augmented reality is often likened to granting superpowers to mere mortals, but what about mutant powers?
Based on the new Snapchat augmented reality experience promoting X-Men: Dark Phoenix, which debuts in theaters on June 7, the answer is a resounding “yup.”
Appearing in the Snapchat Lens carousel on Tuesday, the augmented reality experience, triggered by users raising their hands, simulates the flaming aura and possessed eyes of the titular character, played by Game of Thrones alum Sophie Turner, via the front camera.
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Source: Snapchat Mutates X-Men Fans via Augmented Reality to Sell Tickets for ‘Dark Phoenix’ Movie
