After applying augmented reality as a solution for the sale and marketing of sneakers, Nike is taking the next step in its adoption of AR to improve the customer experience. On Thursday, Nike unveiled its new Nike Fit tool, which the company is preparing to add to its existing mobile apps for iOS and Android,...
Tag: #AR
‘Weird Cuts’ is Google’s new AR experiment that lets you cut out pieces of reality to make collages
In addition to preserving art and historic landmarks around the world, Google’s Arts & Culture division also likes to collaborate with artists to experiment with integrations between technology and art. The latest of these efforts, a new AR app called “Weird Cuts,” was formally introduced this evening at the Google I/O developer conference. The concept...
Snapchat & Facebook Messenger Deliver Augmented Reality Camera Effects for Mother’s Day
If you need some help expressing how you feel to your mom for Mother’s Day, Snapchat and Facebook are here with some augmented reality help. On Sunday, Snapchat will offer several Mother’s Day-themed AR Lenses to help users create photo or video messages for their materfamilias. There’s a standard “Happy Mother’s Day” message, a more...
SSVAR at STARMUS
MEET SSVAR AT STARMUS V Starmus is a unique biennial festival bringing together leading scientists, legendary astronauts and iconic musicians and artists who share their passion for knowledge with the public. AN EVENT OF COSMIC DIMENSIONS 15 Nobel prize-winners attending 20 astronauts 50 scientists and engineers speaking 15 musicians and artists 3000 attendees The fifth...
Google Maps AR directions rolls out today on Pixel phones
One of the more bizarre, yet intriguing, demos from last year’s Google I/O is now available for real users. AR walking directions in Google Maps is finally rolling out to Pixel users today. Augmented reality directions will let users better orient themselves when they pop open Google Maps, and will give users more visual cues...
Snap a photo of a menu and Google Lens can tell you what to order
Last year at Google I/O, the company wowed the audience by showcasing Duplex as a way to make restaurant reservations. It seems that the company is psyched to solve dining’s most annoying problems, because they’re now tapping computer vision tech to help people order the right meal and split the check. The company’s AI/AR platform,...
Google Expands Preview of Maps AR Navigation to Pixel Phones
Alongside its official unveiling of the lower-cost Pixel 3a smartphone at Google I/O, Google took the opportunity to extend its early preview of AR walking navigation in Google Maps to all Pixel devices. After introducing the capability at last year’s Google I/O Google began rolling out the alpha preview of the AR mode to its...
Microsoft Teases Minecraft Augmented Reality Game for Mobile at Build 2019
It looks like Microsoft will finally make good on its promise to bring Minecraft to augmented reality, as foreshadowed via a HoloLens demo in 2015. But there’s a plot twist — AR Minecraft may debut as a mobile app rather than as a HoloLens experience. On Monday, in conjunction with Build 2019, Microsoft shared a...
Google brings augmented reality to Search
At its I/O developer conference, Google today announced that it is bringing the camera — and augmented reality – to Google Search. As the company demonstrated, you could search for something like “great white shark” and then see it in front of you through your phone’s camera. The company showed similar examples with a 3D...
Google Brings Augmented Reality to the Mainstream by Adding AR Content to Search
If Google hasn’t already demonstrated that it is serious about augmented reality, then it made it abundantly clear at the Google I/O keynote on Tuesday. After opening remarks from Google CEO Sundar Pinchai, which included a preview of AR navigation included in the Google I/O app for Android and iOS, Aparna Chennapragada, vice president and...