It’s been a long and trip-filled wait but mixed reality headgear maker Magic Leap will finally, finally be shipping its first piece of hardware this summer. We were still waiting on the price-tag — but it’s just been officially revealed: The developer-focused Magic Leap One ‘creator edition’ headset will set you back at least $2,295....
The hype train that left the station years ago has reached its first stop, and now we finally have access to the Magic Leap One, the device many have claimed would revolutionize the augmented reality space at launch. But is that really true? On Wednesday morning, as Next Reality predicted late Tuesday night, the company...
Now that the cat’s out of the bag, Magic Leap has published videos of a pair of apps that will be available to Magic Leap One early adopters. Alongside the core apps, Magic Leap will make Create and Tónandi, developed in-house with early-access partners, available at launch. One of the videos show off Create, an...
After a series of hints revealed by CEO Rony Abovitz via Twitter, Magic Leap looks like it is ready to launch Magic Leap One on 8/8/2018 at 8:08. Rony Aboviz changed his twitter profile’s header to this launching whales image at 8:08pm on 8/7/2018. One day before launch.. At 8:08 pm ET this evening, Abovitz...
With the official launch of Magic Leap One expected by the end of summer (translation: days from now), Magic Leap’s hype machine just took a big hit with the sudden loss of a key marketing executive. Magic Leap confirmed the departure of Jeff Gattis, vice president of product marketing, to Recode and cited “personal reasons”...
Luxury automaker Mercedes-Benz has joined the growing list of automakers adopting augmented reality to provide an assist to its manufacturing operations, in this case, via the Microsoft HoloLens. The company employs more than 100 HoloLens devices in its Mercedes-Benz Global Training program, where about 450 management, product, branding, and sales employees have access to the...
If you find yourself on the run from the Empire, you no longer need a droid to send a holographic distress message, you just need an iPhone X and the HoloBack app. Now available in the App Store, HoloBack uses the TrueDepth camera on the iPhone X to create instant 3D imagery of a user’s...
Google’s ARCore team is staying busy, as evidenced by yet another update of its augmented reality toolkit. Available as of Friday on Google Play, version 1.4 brings passthrough camera auto-focus support, faster plane detection, and more image resolutions for computer vision to the platform. New SDKs are also available for Android, iOS, Unity, Unreal Engine....
If you’re a part of Generation X or a Millennial, there’s a good chance that the first mobile game you played was Snake on an old school Nokia phone. Now, you can relive that nostalgia of monochrome and push buttons in augmented reality with the Facebook Camera. HMD Global, the company behind the current iteration...
Deciding how much to charge for an AR project can often seem like a daunting and sometimes frustrating task. From the hundreds of AR projects we’ve worked on over the years, we’ve come to find that it’s very rare that any two requests are the same, which is why it’s vitally important to ask the...
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