Tag: #AR

Whenever you attend or remotely watch a major Apple event, you’re likely to see Phil Schiller, the company’s senior vice president of worldwide marketing, unveiling a brand new product on stage. Outside of an official event, Schiller is the second most likely person (after Apple’s CEO Tim Cook) you’ll find delivering a rare tidbit of...

So you want to do Kendrick Lamar’s “HUMBLE.” in Animoji Karaoke, but you need the lyrics. Well, now you can see those rhymes spit out in augmented reality. Available now in the App Store, AR Lyrics recognizes your music a la Shazam and displays the lyrics in your immediate surroundings via ARKit. Users can anchor...

Last week, augmented reality startup Proxy42 released Father.IO, a multiplayer game that turns any indoor or outdoor space into a laser tag arena. A $40 Bluetooth-connected, infrared sensor-equipped device called the Interceptor converts your standard iPhone or Android smartphone into an AR gaming weapon capable of hitting targets up to 150 feet away. Proxy42 provided...

On Thursday, Snapchat opened up its walled garden of World Lenses to the masses of creators with the launch of Lens Studio. Available as a free application for PCs and Macs, Lens Studio is billed as powerful enough for experienced developers to import their own 3D animations, but simple enough for amateurs to load 2D...

Rovio created one of the first mobile gaming hit franchises with Angry Birds, so perhaps it is surprising that, aside from a promotional mini-game developed with Zappar, the company has yet to adapt the game to augmented reality via ARKit. Halfbrick Studios, maker of the hit mobile game Fruit Ninja, is attempting to fill that...

In a move that will increase production capacity for its TrueDepth camera system, Apple has awarded vendor Finisar with $390 million from its Advanced Manufacturing Fund. The Texas-based company makes the vertical-cavity surface-emitting lasers (VCSELs) used in the iPhone X for its Face ID, Animoji, and Portrait mode features. VCSELs also power the proximity detection...

Most of the animated characters and animals we’ve seen in augmented reality are still fairly basic in terms of visual fidelity. And because many are still impressed by simply seeing 3D figures properly scaled and tracked alongside real-world objects, this approach has worked … so far. A new demo app is showing us what may...

While Apple launched ARKit to enable developers to build augmented into mobile apps, Mozilla, the company behind the Firefox browser, is taking advantage of the platform to advocate for browser-based AR experiences. On Friday, the software maker made the WebXR Viewer app available for download from Apple’s App Store. The app lets developers leverage ARKit’s...

Just as the modern travel experience has improved thanks to the internet, Airbnb wants to make your stay in a stranger’s home easier by way of augmented and virtual reality. On Monday, the company revealed that it’s working on augmented reality features that, in the future, may provide guests with navigation to amenities within their...

The same approach to augmented reality that some companies use to improve workforce productivity could also make it easier for car owners to operate and maintain their vehicles. Mercedes-Benz is driving down that new path by releasing an augmented reality owner’s manual called Ask Mercedes for iPhones and iPads. The app uses image recognition to...