To promote Star Wars: The Last Jedi, Disney and Lucasfilm released virtual porgs into the wilds of Snapchat via a Sponsored Lens on Sunday. The Lens placed a porg in your personal space via the rear-facing camera. Using the front-facing camera, the Lens also equipped users with lightsabers, but let’s face it, the porg is...
Tag: #AR
Apple AR: Soccer Players Get to Test Their Skills via a Unique ARKit-Powered App
If you’ve been paying attention, you already know that ARKit can detect horizontal surfaces and estimate ambient light, but did you know that it can also help you improve your soccer game? A new app called myKicks uses ARKit to help set up a unique soccer (or “football” if you’re not in the US) training...
Now You Can Track the Bitcoin Mania Bubble in Augmented Reality
You love augmented reality (that’s why you’re here!), but some of you also love cryptocurrencies, most popularly known in one of its forms as Bitcoin. So you might be wondering why you can’t you find two of your favorite emerging technologies together in one app. Take heart, early adopter — now you can. Created by...
Apple AR: Deck Your Halls with Boughs of AR via IKEA Place & Other Holiday-Themed Apps
They say if you don’t believe, you don’t receive. Therefore, I’ll choose to believe that this holiday season, Santa’s elves have learned how to code in Unity and leverage ARKit to deliver these jolly AR apps for helping children of all ages virtually decorate their homes. On the practical side of things, updates to the...
Apple AR: Vogue App Shines an AR Spotlight on iPhone X Owners
When it comes to identifying what’s fashionable on the runway, including cutting edge tech that bleeds into the mainstream of style, Vogue magazine stands at the top of the list. So it’s fitting that the fashion tastemaker has now updated its iOS app with an AR camera effect that’s available only on the in-demand iPhone...
Apple AR: This App Lets You Take Your Twitter Obsession into Augmented Reality
From media insiders to the halls of politics, news travels fast on Twitter, making it one of the most powerful social media channels for disseminating or collecting information. Now, for better or for worse, you can immerse yourself in the data firehose of Twitter in augmented reality. Available now in the App Store, TweetReality uses...
Swarovski & Other Retailers Try Using Augmented Reality to Lure Holiday Shoppers to Stores
Nowadays, with the convenience of online shopping, brick-and-mortar retailers and malls have to work harder to draw shoppers to stores. This year, many of them are turning to augmented reality for assistance. Mall mainstay Swarovski has partnered with AR developer Perfect Corp. to design three filters to showcase the retailer’s crystal jewelry styles. The filters...
BMW Uses ARKit to Let You Customize Your New Car in iOS
Last month, BMW rolled out its playful take on augmented reality with Snapchat, and now the automaker is bringing that same immersive computing whimsy to iOS directly. Using Apple’s ARKit, the BMW i Visualizer app allows you to select and customize a life-sized version of the BMW i3, i3s, or i8 car while in any...
It’s Raining Cats & Mudkips as Dynamic Weather Arrives for Pokémon Go
Now, when the weather outside is frightful, Pokémon Go players can expect it to be just as unpleasant in augmented reality. A new update to the popular location-based AR game brings a dynamic weather system to the game. In the new update, weather effects on the game’s map will reflect the actual weather in the...
Father.IO Uses Your Smartphone to Turn the World into a Giant Augmented Reality Laser Tag Arena
For those who thought the action in Pokémon Go was a bit too pedestrian, Father.io wants to recruit you for a multi-player, first-person shooter that unfolds on the streets of your own city. Through a mobile app, available now on the App Store and Google Play, and a pocket-sized accessory called the Interceptor, Father.IO turns...
