If you’re a regular reader of Next Reality, you’re more likely to spread the joy of augmented reality than most others. But it can be difficult to introduce newbies into the AR fold if you don’t give them exactly the right starting point in terms ease-of-use and affordability. But fear not, oh gift-giving AR pioneer,...
Two characters from the popular sci-fi animated comedy “Rick and Morty” have already made their way into augmented reality courtesy of ARKit experiments. Now, it’s possible to become one of them on the iPhone X. Developer Michael Bramiage has created an Animoji-style version of Rick Sanchez. While he has to supply his own burps and...
An AR/VR developer has managed to use the iPhone X to transport players into an emulation of the classic ’90s video game Star Fox as the game’s antagonist. The demo comes courtesy of developer Rigel Benton, who concocted the revision of the Super Nintendo classic as part of VR Austin Jam 2017. Using the iPhone...
Snapchat has broken new ground in its augmented reality advertising efforts, as BMW has opted for a Sponsored Lens to show-off its new X2 model in AR. Users who opt in to the experience via ads running between user or publisher stories (or scan the corresponding Snapcode) can place a 3D model of the sedan...
#AR #MARKETING Peter Oberdorfer, President of Tactic, explains how companies like Treasury Wine Estates are driving the digital transformation of retail through AR, VR, and mixed-reality marketing. Read more: https://zd.net/2q5w8Gq
Just days after we found out that Apple is working on its own augmented reality headset, we now learn that the company is accelerating its AR headset efforts with the acquisition of Montreal-based hardware maker Vrvana. As Techcrunch reported on Tuesday, Nov. 21, Apple paid about $30 million to bring the company and its team...
Just in time for the holiday season, Lenovo has released its Mirage AR head-mounted display with the Star Wars: Jedi Challenges game and accessories. Unfortunately, while its price point is a fraction of most other AR headsets, at the moment, it does have a few issues with the setup process. Lenovo’s Mirage AR, the newest...
French manufacturer Renault Trucks is looking to the HoloLens to improve quality control processes with its engine assembly operations. An internal incubation team of about 20 employees is collaborating with technology partner Immersion to design a prototype of the application, which is in testing at the company’s Lyon-based facility. “In practice, quality control operators will...
While most of Hollywood and its celebrity class are enthralled by virtual reality, a new augmented reality experience featuring some of the music and film world’s top talent is preparing for virtual liftoff. Masters of the Sun is a graphic novel that was released this summer and will debut as a new AR experience later...
To the best of my recollection, Fruit Ninja was one of the first touchscreen games that appeared to really take advantage of the new paradigm of user input, turning the player’s finger into a produce-slicing katana. At first blush, the latest title from Halfbrick Studios, makers of that mobile megahit, is a bit indecisive on...
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