Earlier this week, we told you about the new Star Wars augmented reality collaboration with Nissan that will bring the famed science-fiction franchise to auto showrooms, and now we can show you what it looks like. The AR experience, called “See the Unseen,” which is only available at Nissan showrooms, allows you to transform a...
Tag: #AR
Office Depot Updates Elf Yourself App with the Tiniest Bit of AR
Now that the holiday season has officially kicked off, Office Depot has updated its popular Elf Yourself app with a few new augmented reality options. But you’d be excused if you weren’t overly thrilled with the implementation. For those who are unfamiliar with the app, Elf Yourself takes photos of you, your friends, your family,...
SyFy’s New ‘Happy!’ AR App Gives You a Flying Unicorn Voiced by Patton Oswalt as an Imaginary Friend
If you’ve ever wanted to hang out with a flying unicorn that sounds like actor/comedian Patton Oswalt, get ready to get Happy! NBC Universal Media’s new augmented reality mobile app promotes the new series “Happy!” on the SYFY channel. The app brings to life the title character, a winged unicorn voiced by Patton Oswalt. Happy...
Apple AR: LEGO AR-Studio Will Give Kids Free Virtual Sets to Play Alongside Real LEGOs
It appears that the new AR app from LEGO is inching closer to release. LEGO had the unique distinction of being featured on-stage by both Apple and Google to show-off the capabilities ARKit and ARCore, respectively. While the latter is still in a preview and available to only a handful of models, the former is...
Apple AR: Wipe Your Room Clean & Fill It with New Furniture in Pottery Barn’s New AR App
With the advent of ARKit, apps that can place virtual furniture in a real room have become nearly a universal practice for furniture retailers, with Pottery Barn being the latest to join the fray. While it might seem as though Pottery Barn is playing catch-up with the likes of IKEA, Amazon, and Houzz, but Pottery...
Metaverse Lets Anyone Program Their Own AR Games
Thanks to Metaverse, it has never been this easy to create your own AR game. The platform gives users a web-based tool for building interactive AR experiences, with no coding knowledge necessary. Via a link or QR code, users can then share their project with others, who can view in AR through the Metaverse browser...
Snapchat CEO Evan Spiegel Revamps App’s Content Strategy, Keeping Camera & AR at the Center
On Wednesday, Snap, Inc. unveiled a revamp of its Snapchat app that draws a hard line between content from your friends and content from professional media organizations. However, the new changes, teased during the company’s recent third quarter financial results, won’t impact the app’s camera and augmented reality effects, which will remain at the center...
Nissan Brings the Force of Star Wars to Its Dealerships with Augmented Reality
The Star Wars saga may have occurred a long time ago in a galaxy far, far away, but Nissan is using a futuristic technology to bring stormtroopers and droids into its dealerships. As part of its promotional tie-in with the upcoming Star Wars: The Last Jedi film, Nissan dealerships across the US will receive unspecified...
How to Make Your Own Animoji Karaoke Video
Introduced along with the iPhone X, Animoji are animated characters, mostly animals, that are rendered from the user’s facial expressions, using the device’s TrueDepth camera to track the user’s facial movements. The first viral phenomenon to emerge from the launch of the iPhone X is the action known as Animoji Karaoke. Purportedly kicked off by...
The AREA Welcomes Nine New Members
The new members come from every corner of the AR ecosystem, including app developers, interaction technology providers, manufacturing solutions providers, AR wearables manufacturers, and vertical industry solutions providers. New Contributing Members include Crunchfish, Manufacturing Technology Centre (MTC), Mobiliya, Proceedix, and RealWear. The AREA has also welcomed four members in its recently-announced Startup level of membership:...
