After spending a good portion of 2017 teasing us with images and bits of news, Lenovo, in a partnership with Disney and Lucasfilm, has finally released its Mirage AR headset along with the Star Wars: Jedi Challenge game collection. Let me preface this hands-on experience by laying out my bias. I’m a Star Wars fan,...
Tag: #AR
To Win This Obscure Star Trek Game on the Hololens, Players Need to Control Their Stress Levels
When playing word association with Star Trek, the first thing to come to mind with regards to augmented reality is likely Holodeck, not The Game, an obscure episode from season five of Star Trek: The Next Generation. In this episode (spoiler alert), an addictive augmented reality game devised by the Ktari alien race brainwashes the...
After Meta Lawsuit Settlement, Dreamworld to Open Pre-Orders for AR Headset
Now that it has buried the legal hatchet with Meta Company, augmented reality startup Dreamworld has announced plans to open up pre-orders for its Dream Glass AR headset. Based on filings with the US District Court of Northern California on Nov. 3, Meta reached a settlement in the case, which had accused former employee Zhangyi...
MAC Cosmetics Stores Get AR Makeover with Virtual Try-on Mirrors
While AR apps by Modiface and Perfect Corp. have made it easier for people to shop for makeup without setting foot in a store, MAC Cosmetics wants to give its brick-and-mortar customers the same experience. The makeup giant just made its virtual try-on mirror, featuring 29 custom eye looks, available at MAC stores in the...
Hotstepper Dances Alongside You in Augmented Reality as You Walk to the Next Party
Sure, Blippar was first to market with an AR navigation app for iPhones (and iPads) compatible with ARKit, but does it know how to party? Hotstepper does. Released on Tuesday on Apple’s App Store, Hotstepper boasts a novel approach to navigation, employing an eponymous avatar, described in the app as “a confident dude who just...
Apple Working on Rear-Facing AR Sensor for 2019 iPhone, Report Says
Apple CEO Tim Cook told us that augmented reality would change everything, and now we have a better idea of exactly what he meant. A new report reveals that Apple is already hard at work on a rear-facing 3D sensor for the iPhone that would vastly expand the iPhone’s AR capabilities by allowing it to...
Old Meets New as Mobile Classic Snake Slithers into AR
If you bought your first mobile phone in the early-to-mid-2000s, there’s a good chance that it was a Nokia and it had the game Snake preinstalled. While mobile gaming has moved on to bigger things, those who still yearn for simple games with a dose of the future can now play a Snake-like in AR...
Snapchat Sponsored Lenses Are Now More Helpful to Advertisers Through Context Cards
Snapchat’s popular AR lenses just got a lot more useful for businesses, as the company has now opened its Context Cards platform to sponsored content. Launched last month, Context Cards give Snapchat users relevant information about the snaps that they view. For example, snaps shared from a restaurant will have embedded information and links about...
ARSign.Systems™ – The Future of Augmented Reality Signage
#AR #MARKETING ARSign.Systems™ – Augmented Reality Marketing & Advertising. Your solution for innovative and creative connections with customers thru increased engagement.
Taylor Swift Invites You to Dance to Her Music in Augmented Reality
Facebook’s camera platform is the augmented reality vehicle of choice to promote the latest musical effort from Taylor Swift. T-Swift’s new album, Reputation, dropped today. To get her fans psyched, an AR effect electrifies the user with virtual lightning, while a snippet from one of her songs plays in the background. Previously, Lady Gaga opted...