Tag: #AR

In a press release (PRNewswire) this week, the University of California Berkeley announced Immerex will build a new lab for Berkeley’s, accelerating work in AR/VR.   The article states that this new lab can provide space for students to develop projects using state-of-the-art equipment. This funding, according to the article will also help fellowships support students and renovate a...

Augmented Reality is going to be one of the themes discussed at Techweek in New Zealand which has more than 100 events throughout the country.  Sessions will include the Future of Farming, starting your own business, VR, AR, game development, women technology and many more. One main focus from this event is the diverse elements...

In an article by Augmented Reality News, AREA Member Bosch Automotive Service has created a new interface known as the Common Augmented Reality Platform (CAP). This interface allows automakers to write, edit and publish AR content on iOS, Android and Windows. Rob Butz, Director of Business Development for technical information services segment at Bosch has...

Katie Mulligan of UI Labs has posted a blog entry that offers the organization’s perspective on the recent Global AR Requirements Workshop convened by DMDII and the AREA: – Sometimes in the Wild West of rapidly evolving technology, we’re stronger working together than alone.  A recent workshop proved that’s the mindset of Lockheed Martin, Caterpillar,...

Any stoked Coachella-goers out there? Well, get even more excited, because the celebrated music festival has partnered with virtual reality company vantage.tv and software platform Camera IQ this year to take the Coachella VR/AR app to augmented reality paradise. If you were one of the lucky ones to score a Coachella ticket, open up your...

The company that pioneered music scanning for mobile devices is moving into the augmented reality advertising arena. Included in an update of their iOS and Android apps last week, Shazam can now scan special codes to immerse users in 3D animations, 360-degree videos, mini-games, and other AR content. AR content is accessed by scanning Shazam...

Judges at the South by Southwest (SXSW) Accelerator Pitch Event named Lampix the winner in the Augmented and Virtual Reality category, conference organizers announced today. The ninth annual competition, which took place over the weekend in Austin, Texas, pitted 50 startup finalists against each other in 10 technology categories. Each winning startup reflects the most...

Judges at the South by Southwest (SXSW) Accelerator Pitch Event named Lampix the winner in the Augmented and Virtual Reality category, conference organizers announced today. The ninth annual competition, which took place over the weekend in Austin, Texas, pitted 50 startup finalists against each other in 10 technology categories. Each winning startup reflects the most...

In an early morning blog post, Microsoft announced the expansion of the Microsoft HoloLens Agency Readiness Partner Program. This announcement comes on the tail of an expanded HoloLens release over the last few months to many countries outside the initial US and Canada. Microsoft opened up sales of the HoloLens device to Australia, Ireland, France,...

Mark Sage, Executive Director of the AREA, was interviewed on the Connected Innovation website.  Don’t forget that you can join in the Free Webinar this Thursday March 16 2017, at which Mark Sage alongside Michael Azoff, Principal Analyst at Ovum. You can register for the event here. Some of Mark’s key thoughts from the interview...