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Tag: #AR
Snap announces $3.5M fund directed toward AR Lens creation
Snap today announced a new 2021 fund of $3.5 million that will be directed toward supporting Snapchat Lens creators and developers who are using the company’s Lens Studio tool to explore the use of AR technologies. The news kicked off Snap’s multi-day virtual event, Lens Fest, where it also announced an upgraded version of its...
China watches and learns from the US in AR/VR competition
When Chi Xu left Magic Leap and returned to China, he had big ambitions. He believed China would have its own augmented and virtual reality giants, just as how the domestic smartphone industry birthed global leaders like Huawei, Oppo and Xiaomi that rival Apple today. Xu, now chief executive of Nreal, one of China’s highest-funded...
Google now lets you virtually try on makeup using AR, shop from influencer videos
If you’ve ever used a Snapchat or Instagram filter, you know that one of the popular use cases for AR (augmented reality) is to change up your appearance with virtual makeup — like a different shade of lipstick or eyeshadow, for example. Today, Google is moving into this space, as well, with the launch of...
Despite limitations, 3D and AR are creating new realities in retail
Kate Wilson Contributor Share on Twitter Kate Wilson is a Vancouver-based journalist. Previously technology editor at the Georgia Straight, Western Canada’s largest news and entertainment weekly, she has also written for The Independent, BetaKit, BC Business, and others. More posts by this contributor Corporate, public investments spur interest in Pacific Northwest startups Dan Burgar Contributor...
The New York Times launches an AR-enabled crossword on Instagram
The New York Times is bringing its signature crosswords game into augmented reality. The media company announced this morning it’s launching a new AR-enabled game, “Shattered Crosswords,” on Instagram, where players will be able to solve clues by finding spinning broken crossword pieces in AR. When the right vantage point is achieved, players will find...
Googling for ‘Baby Yoda’ will bring him into your living room via augmented reality
Google has been all about the fun little augmented reality Easter Eggs lately, with a bevy of search terms triggering Halloween-themed AR experiences back in October. Ghosts! Jack-o-lanterns! Dancing skeletons! Now they’ve got another one. Rolled out just in time for tomorrow’s Season 2 finale of The Mandalorian, this one brings The Child (or, as...
Google Launches TensorFlow 3D Using LiDAR & Depth Sensors for Advanced AR Experiences
After the mobile augmented reality platforms of ARKit and ARCore moved Google’s previously groundbreaking Project Tango (the AR platform that gave us the first smartphones with depth sensors) into obsolescence in 2018, we’ve seen a bit of a resurgence of what was then a niche component for flagship devices. Samsung revived the time-of-flight sensor with...
8 investors discuss social gaming’s biggest opportunities
The gaming industry has had plenty of watershed moments in 2020 as consumer entertainment habits have shifted in response to the pandemic. One trend has been the crystallization of MMOs as social entertainment hubs that serve more needs for users than ever before. Following my survey of gaming-focused investors on trends in the AR/VR world...
BadVR is using government grants to build a business that’s independent of venture capital
When the Los Angeles-based extended reality data visualization company BadVR first heard that one of its earliest benefactors, Magic Leap, was about to shed 1,000 jobs and was fighting for its life, the young startup was unfazed. Despite the very public ties that BadVR had to Magic Leap, as one of the enterprise applications on...
