“For All Mankind: Time Capsule” is a new augmented reality app created by Apple to promote the upcoming second season of “For All Mankind,” which premieres on February 19 on Apple TV+. Even for those of you who aren’t fans of the the show — which tells the story of an alternate history in which...
Tag: #AR
Minecraft Earth will shut down in June
Throughout 2019, Microsoft experimented with building a real-world, augmented reality Minecraft game designed in the same vein as Pokémon GO. Called Minecraft Earth, they finally opened it up to everyone in November of 2019. In just a few months, it’ll shut down and all player data will be deleted. So what happened? Writes the Minecraft...
8th Wall Revs Up Realism for Web AR Experiences with Real-Time Reflective Surfaces
Since launching its web-based AR platform in 2018, 8th Wall has continued to push the boundaries of what brands can do with AR experiences outside of native apps. The company’s latest update adds another dimension of realism to web-based AR content. Don’t Miss: 8th Wall Spins Up New ‘Spider-Man: Into the Spider-Verse’ Augmented Reality Experience...
Holographic startup Envisics partners with Panasonic to fast-track in-car AR tech
Envisics founder and CEO Dr. Jamieson Christmas launched the startup three years ago to “revolutionize” the in-car experience with its holographic technology. Now, it has a partner that could help it achieve that mission. The U.K.-based holographic technology startup said Friday it reached an agreement with Panasonic Automotive Systems to jointly develop and commercialize a...
TikTok rolls out its first lidar-powered AR effect
Snapchat was among the first apps to leverage the iPhone 12 Pro’s LiDAR Scanner for AR, but now TikTok has followed suit. The social video app confirmed today it has launched its first-ever lidar-powered effect to help its users ring in the new year. The effect features an AR ball, similar to the one that...
Apple said to be working a high-priced standalone VR headset as debut mixed reality product
Apple is reportedly working on developing a high-end virtual reality headset for a potential sales debut in 2022, per a new Bloomberg report. The headset would include its own built-in processors and power supply, and could feature a chip even more powerful than the M1 Apple Silicon processor that the company currently ships on its...
Lenovo launches AR glasses for enterprise
Lenovo seems to have gotten the memo that the real money in the augmented reality space is going to be made in enterprise. Ahead of tomorrow’s CES kick off, the hardware company announced the impending arrival of the ThinkReality A3, a pair of enterprise AR glasses that look to follow the lead set by companies...
Snap partners with ShareChat’s Moj to roll out Camera Kit
Snap has partnered with ShareChat’s Moj app to integrate its Camera Kit into the Indian app as the American social giant looks to accelerate its growth in the world’s second-largest internet market. This is the first time Snap has partnered with an Indian firm for its Camera Kit technology, which unlocks a range of augmented...
Pinterest launches an AR-powered try-on experience for eyeshadow
Pinterest is expanding its virtual makeup try-on capabilities with today’s launch of a new augmented reality feature that allows online shoppers to virtually try on new eyeshadow. Initially, Pinterest is allowing try-on with 4,000 shades from brands like Lancome, YSL, Urban Decay and NYX Cosmetics. The feature leverages Pinterest’s existing Lens visual search technology, its...
Google open sources Tilt Brush VR software as it shuts down internal development
As Facebook and Apple begin to fire up more projects in the AR/VR world, Google has spent the last year shutting down most of their existing projects in that space. Today, the folks at Google announced they had ended active development of Tilt Brush, a VR painting app that was one of virtual reality’s early...
