Department store chain Zara is temporarily ditching its mannequins and dressing up its stores with augmented reality experiences featuring virtual versions of real fashion models. Rolling out to 120 of its flagship stores worldwide, customers inside and outside the stores can view AR activations through the Zara AR app for iOS and Android. Store windows...
Although the HoloLens is still primarily the domain of developers and researchers, the device is nevertheless on the cutting edge of showing us what will be possible with augmented reality in the coming years. The latest example comes via Microsoft Japan and a new concept video that shows off how the HoloLens will be used...
Snapchat has released three new augmented reality Lenses that boast uber-accurate face tracking courtesy of the TrueDepth camera on the iPhone X and ARKit. Starting on Friday, professional wrestler-style face paint, a Day of the Dead-inspired mask with gold roses, and a golden masquerade ball mask with pink flowers will appear in the Snapchat Lens...
If you’ve contemplated what’s possible with augmented reality on mobile devices, and your interest has been piqued enough to start building your own Android-based AR app, then this is a great place to to acquire the basic beginner skills to complete it. Once we get everything installed, we’ll create a simple project that allows us...
With the Masters, one of professional golfing’s four most prestigious annual tournaments, now in full swing, Snapchat is giving users the ability to commemorate the moment in augmented reality. A new Lens in the Snapchat camera carousel places a white visor with the Masters logo and a pair of mirrored sunglasses on the user’s face....
Apple’s iPhone X now has the power to turn anyone into a Japanese anime character, thanks to a new app that harnesses the device’s TrueDepth camera. Created by Tokyo-based ViRD Inc., the Puppemoji app allows you to transcend the confines of Apple’s Animoji characters and record videos of yourself wearing virtual masks. Although the app...
What’s black and white, sounds like actress Kristen Bell, and is standing in your living room talking to your kids right now? Don’t worry, that’s just Genius the Panda, an augmented reality character from the Yakables app for iPhones and iPads. Using ARKit to place the animated panda in the user’s physical environment, the app...
#AR #MARKETING https://2018.jsconf.is/speakers/raisa-cuevas/ Big brands across various industries are starting to realize the potential of augmented reality (AR) for innovation in marketing and in product. But with AR’s history dating back to 1968, why has it suddenly become the next big thing? This talk will dive into the rich history of AR to help us...
Less than a week after ARKit 1.5 became available to the public through the iOS 11.3 update, the App Store has its first app with AR features (Artsy) to leverage Apple’s AR toolkit update. Using ARKit’s new vertical surface detection capabilities, Artsy gives users with compatible iPhones and iPads to view the art retailer’s collection...
Less than a week after ARKit 1.5 became available to the public through the iOS 11.3 update, the App Store has its first AR app, Artsy, to leverage one of the new features from the toolkit. Using ARKit’s new vertical surface detection capabilities, Artsy gives users with compatible iPhones and iPads to view the art...
By continuing to use the site, you agree to the use of cookies. more information
The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.