Department store chain Zara is temporarily ditching its mannequins and dressing up its stores with augmented reality experiences featuring virtual versions of real fashion models.
Rolling out to 120 of its flagship stores worldwide, customers inside and outside the stores can view AR activations through the Zara AR app for iOS and Android. Store windows and in-store podiums, as well as shipping boxes for online orders, will display AR content when scanned.
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The experience shows AR images of international models including Léa Julian and Fran Summers, who pose, strut, and speak in AR… more
