All those early prototype images Magic Leap is so fond of showing off are great, but they rank a far second when compared to a new set of images just revealed by Microsoft in relation to the HoloLens. In a blog post on Tuesday, Microsoft’s Bay Area Team posted images of the early prototype devices...
Tag: augmented reality
Snapchat Highlights Augmented Reality Feature in New Group Video Chat
Snapchat has added yet another social feature to its mobile app, and this one makes it possible to use augmented reality with a group of friends over video. Rolling out worldwide this week, the new Group Video Chat feature gives Snap users the opportunity to video conference with as many as 16 friends simultaneously. The...
New Magic Leap Images Appear as Saudi Prince Gets Demo from CEO Rony Abovitz
It turns out that the government of Saudi Arabia has managed to do something last month’s Game Developer’s Conference couldn’t: give us a few new glimpses of the Magic Leap One being worn by someone other than Shaq. Last month, Magic Leap used GDC to launch its SDK, hold a number of private parties at...
Snapchat Refocuses on Its Camera & AR Magic in New Marketing Push
With a fresh series of videos and a new webpage, Snapchat has composed an answer to its own question, “What is Snapchat?” In short, its answer is that “Snapchat is a camera.” In an extended commercial (below) accompanying the new webpage, it’s evident that the camera does quite a bit in AR as well. Video:...
Snapchat’s Easter Egg Hunt Showcases Potential for Branded Augmented Reality Games
Alongside the usual collection of holiday-themed Lenses, Snapchatters received an extra-special treat from Snapchat over the weekend—a world-spanning Easter egg hunt. Like a highly-simplified version of Pokémon GO, The Great Snapchat Egg Hunt challenged Snapchat users to retrieve virtual eggs from real-world locations. Players tap on the found target on the game map when they...
Magic Leap Teases Cross-Platform Augmented Reality Experiences with iOS Developer Job Posting
Why would Magic Leap, a company preparing to launch its first augmented reality headset this year, need a developer for iPhone and iPad apps? It’s not as crazy as it sounds. The company has published a job listing for a senior iOS application developer to “help create the future of Mixed Reality computing.” On the...
Meet the 8-Year-Old ARKit Developer Who Just Uploaded Her First Augmented Reality App to Apple’s App Store
While you were busy browsing Instagram, composing tweets, or chasing Snapchat updates, an eight-year-old ARKit developer was hard at work on her first step toward taking over the tech world via augmented reality. A new app called A.R.tist, created by Nova Fleming, allows users to paint the real world in an array of colored lines...
Apple’s iOS 11.3 Update Arrives for All With AR Vertical Surface Detection via ARKit 1.5 for iPhones & iPads
If you have an ARKit-compatible iPhone or iPad, check for a software update, as iOS 11.3, with ARKit version 1.5 in tow, has just dropped. As we previously reported, ARKit 1.5 brings several new augmented reality features for app developers to use. Apps supporting the toolkit will be able to recognize vertical and irregularly-shaped surfaces,...
Dev Report: Microsoft’s First HoloLens Update in Over a Year Now Available in Preview, Hints at Big Plans for 2018
After more than a year and a half of silence, the rumors have morphed into reality: Microsoft has finally released an update for the HoloLens. And with that update comes a collection of new features that hint at big plans for the HoloLens this year. For most HoloLens-focused developers, Microsoft’s silence throughout 2017, in terms...
An Augmented Reality Game Brings the Monsters of The Rock’s ‘Rampage’ to Your City Skyline
Given Dwayne “The Rock” Johnson’s blockbuster movie pedigree and the promotional power that usually accompanies his work, there’s a certain predictable symmetry in the news that Rampage, a movie adaptation of the classic arcade game, has now become an augmented reality mobile app. Rampage: AR Unleashed, developed by Los Angeles-based AR studio Trigger, is available...
