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Snapchat’s Easter Egg Hunt Showcases Potential for Branded Augmented Reality Games

Alongside the usual collection of holiday-themed Lenses, Snapchatters received an extra-special treat from Snapchat over the weekend—a world-spanning Easter egg hunt. Like a highly-simplified version of Pokémon GO, The Great Snapchat Egg Hunt challenged Snapchat users to retrieve virtual eggs from real-world locations. Players tap on the found target on the game map when they...

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An Augmented Reality Game Brings the Monsters of The Rock’s ‘Rampage’ to Your City Skyline

Given Dwayne “The Rock” Johnson’s blockbuster movie pedigree and the promotional power that usually accompanies his work, there’s a certain predictable symmetry in the news that Rampage, a movie adaptation of the classic arcade game, has now become an augmented reality mobile app. Rampage: AR Unleashed, developed by Los Angeles-based AR studio Trigger, is available...

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