April onward sees a real upward spike in the number of conferences and events around the world as exhibitors and attendees alike don their conference gear and get ready to join others doing the same. This is a great way to connect with others from the same industry, keep abreast of the latest developments in AR...
The annual Coachella Valley Music and Arts Festival is one of those events that everyone talks about, so an augmented reality experience in the festival’s mobile app and from one of its headlining acts, Eminem, basically means the technology is officially cool. The iOS version of the festival’s app includes the Coachella Camera, which facilitates...
For social media platforms like Facebook, augmented reality represents a whole new art form with which users can express themselves online. Now, Facebook is giving those users a new brush. A new AR painting tool for Facebook Camera, which began rolling out to users on Monday, leaves virtual trails that continually pulse and change colors....
Magic Leap loves to stoke mystery around its still unreleased product, the Magic Leap One: Creator Edition, and now we’ve found yet another piece of the puzzle in the form of an Easter Egg on the company’s website. When you hit one of Magic Leap’s 404 error pages, you see a slightly disorganized 3D illustration...
One of the most popular mobile games out there for kids has added an augmented reality mode that brings the titular character into the real world. An update of Nickelodeon’s Sky Whale, available now on the App Store and Google Play renders the game’s oceanic environment and its aquatic mammal in augmented reality. The objective...
Department store chain Zara is temporarily ditching its mannequins and dressing up its stores with augmented reality experiences featuring virtual versions of real fashion models. Rolling out to 120 of its flagship stores worldwide, customers inside and outside the stores can view AR activations through the Zara AR app for iOS and Android. Store windows...
Although the HoloLens is still primarily the domain of developers and researchers, the device is nevertheless on the cutting edge of showing us what will be possible with augmented reality in the coming years. The latest example comes via Microsoft Japan and a new concept video that shows off how the HoloLens will be used...
Snapchat has released three new augmented reality Lenses that boast uber-accurate face tracking courtesy of the TrueDepth camera on the iPhone X and ARKit. Starting on Friday, professional wrestler-style face paint, a Day of the Dead-inspired mask with gold roses, and a golden masquerade ball mask with pink flowers will appear in the Snapchat Lens...
If you’ve contemplated what’s possible with augmented reality on mobile devices, and your interest has been piqued enough to start building your own Android-based AR app, then this is a great place to to acquire the basic beginner skills to complete it. Once we get everything installed, we’ll create a simple project that allows us...
With the Masters, one of professional golfing’s four most prestigious annual tournaments, now in full swing, Snapchat is giving users the ability to commemorate the moment in augmented reality. A new Lens in the Snapchat camera carousel places a white visor with the Masters logo and a pair of mirrored sunglasses on the user’s face....
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