One of the most highly-cited drawbacks to the HoloLens is its limited field of view, but now it appears that Microsoft has solved that problem. Based on patents filed in April with the World Intellectual Property Organization and discovered via MSPoweruser, the method involves splitting an image and projecting the two separate components then combining...
Tag: #augmentedreality
After Gathering Another $502 Million in Funding, Magic Leap May Deliver AR Device in Six Months
As expected, Magic Leap closed a Series D round of equity funding, raising $502 million from new and existing investors. Less expected, however, were a fresh set of rumors that the company’s first devices could ship within six months. The round was led by Temasek, EDBI, a Singapore-based fund, Globo from Brazil, and Janus Henderson...
You’re About to See More AR Ads in Your Mobile Browser, Thanks To Vertebrae
Immersive advertising company Vertebrae has extended its native ad platform to augmented reality via mobile Chrome browsers for Android and Safari for iPhone. Originally built for virtual reality, the platform provides advertisers with six templates. For the front-facing cameras, Vertebrae offers Virtual Try On, as used by Ray-Ban for sunglasses, and Dynamic Experience Mask, such...
Vertebrae Opens Mobile Web Advertising Suite for AR
Immersive advertising company Vertebrae has extended its native ad platform to augmented reality via mobile Chrome browsers for Android and Safari for iPhone. Originally built for virtual reality, the platform provides advertisers with six templates. For the front-facing cameras, Vertebrae offers Virtual Try On, as used by Ray-Ban for sunglasses, and Dynamic Experience Mask, such...
Apple AR: Defend Your Home from Zombies with Your iPhone
While VR promises to take gamers to another world, AR has the potential to bring the game elements into your own neighborhood or home. Just in time for Halloween, ARZombi places your living room into the epicenter of a zombie outbreak, with your ARKit-compatible iPhone or iPad acting as your eyes and your weapon. The...
Magic Leap Will Display Mixed Reality Comics at Launch (Whenever That Happens)
We may not know what Magic Leap’s product looks like. And we haven’t received even a “save the date” for its launch. But we know that it will display mixed reality comics from Madefire when whatever it is arrives. Announced as part of the Future of Comics in New Realities panel at New York Comic-Con...
Google Continues AR Duel Versus Apple with AR Stickers for Pixel 2
Clearly, the next big battlefield for tech gamesmanship between Apple and Google will be augmented reality. While the announcement of the new iPhones by Apple may have underwhelmed in the AR department, they did highlight their new ARCore platform and Core ML image recognition system and introduced their animated AR emoji, or Animoji. Google did...
Apple AR: PuzzlAR Dazzles with Interface & Gameplay Designed for AR
Last week, I tried out StackAR, a puzzle app updated to support ARKit where the AR features felt mostly unnecessary. On the other hand, PuzzlAR: World Tour, available on the App Store for $2.99, demonstrates how a puzzle game should be played in AR. The objective of the game is to reconstruct exploded models of...
Apple AR: Assisting the Technically-Challenged Is Easier With Vuforia’s New App
If you’re a regular reader of this site, there’s a good chance friends and family turn to you as their volunteer technical support staff. In these instances, it can be difficult to troubleshoot purely through just verbal descriptions over the phone. While there are a plethora of enterprise AR solutions that let users share their...
Apple AR: There’s Really No Point to Playing StackAR in AR
When explaining augmented reality to the uninitiated, Pokémon Go is often cited as an example. For all its popularity, though, many players would recommend disabling the AR capabilities in catching Pokémon. In the end, for that part of the game, AR wasn’t really necessary for the experience. I feel the same way about the ARKit...
