Immersive advertising company Vertebrae has extended its native ad platform to augmented reality via mobile Chrome browsers for Android and Safari for iPhone.
Originally built for virtual reality, the platform provides advertisers with six templates. For the front-facing cameras, Vertebrae offers Virtual Try On, as used by Ray-Ban for sunglasses, and Dynamic Experience Mask, such as those made famous by Snapchat. For the rear camera, advertisers can place the audiences inside a 360-degree image or video, open an AR portal, or present them with interactive objects. Static, swipeable camera… more
