There might not be a better brand partnership for the speedy Sonic the Hedgehog character than a fast-food restaurant. For that matter, augmented reality is also the ideal technology for promoting a movie that features an animated talking rodent living life in the real world. Combine these dynamics and you get a marketing partnership that...
As helpful as it is, Google Maps isn’t the only mapping app with augmented reality walking navigation anymore. This week, Israel-based startup Moovit introduced a new AR navigation feature called Way Finder for its eponymous navigation app for public transit and ridesharing services. Launched as a beta version, Way Finder helps users find bus stops...
The Oscars are just a couple of days away when Hollywood will celebrate the best crop of films from 2019 in the US and internationally. To enhance the event for hardcore movie fans, the Los Angeles Times and Yahoo News have teamed up to produce an augmented reality experience that highlights some of our best...
After jumping to the head of the class of augmented reality journalism in 2019, USA Today is continuing to push the medium forward in 2020. The latest AR story from the media company explores one of the biggest stories of 2019 in the Boeing 737 Max aircraft, which the Federal Aviation Administration grounded in March...
Snapchat still isn’t profitable nearly two years after its IPO. In Q4 2019, Snap lost $241 million on 560.8 million in revenue that’s up 44% year-over-year and an EPS of $0.03. That comes from adding 8 million daily users to reach a total of 218, up 3.8% this quarter from 210 million and 17% year-over-year....
Last December, Google unceremoniously killed off Google Glass Explorer Edition with a final software update, leaving the Glass Enterprise Edition 2 as the only remaining AR wearable from Google. Now, Google is making it easier for enterprise customers and developers to acquire a pair of their smartglasses by enabling them to purchase the device directly...
With No Time to Die, the 25th installment in the James Bond saga, arriving in April and Black Widow, the first solo film for the Marvel Cinematic Universe’s own secret agent, following a month later, what better way to get in the espionage mood than some augmented reality spy gaming? As luck would have it,...
It’s time to make some more room at the augmented reality cosmetics counter. This week, social media giant Pinterest unveiled “Try On,” a virtual make-up visualization tool running on its Lens visual search tool. Don’t Miss: Pinterest Is Comparing Their Lens Update to Cher’s ‘Clueless’ Closet The feature is rolling out now to US users...
Years after the advent of decent VR hardware, there are still precious few ways the technology has been employed as anything other than a game or gimmick. One team at NASA, however, has been assembling useful science and engineering applications, with promising and unique results. Studying the astronomical number of stars in our galaxy is...
In recent years, Google’s Arts & Culture project has been leading the way in terms of innovating the practice of using technology to preserve landmarks and great works of art via digital 3D copies. Increasingly, these efforts are also giving history buffs the chance to experience classic works and spaces with unparalleled intimacy through the...
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