This week’s news that Magic Leap’s patents had entered collateral limbo, now in the hands of JPMorgan Chase, threw a dark cloud over the company. Well, that cloud got a bit darker on Friday with the news that two of the company’s top executives are exiting the startup. Don’t Miss: Magic Leap Patents Signed Over...
Starbucks is spicing things up ahead of this holiday season with a little augmented reality joy. This week the company launched its first Instagram filter, called Holijoy, delivered like an early Christmas gift and packing four seasonal lenses. Don’t Miss: Coca-Cola Opens a Can of Augmented Reality to Get Consumers into the Holiday Spirit Each...
Unless you’ve been totally off the grid, there’s a good chance you’re aware that the Disney Plus streaming video service launched this week. And, if you’re on this site, you’re likely salivating over the new Star Wars series, The Mandalorian. But did you know that the service also has a live-action remake of the animated...
Home furnishing retailer Wayfair was among the first to adopt AR technology as a means of helping people better visual furniture and accessories in their own home, ahead of purchase. Today, the company is expanding its feature set to allow for more visualization capabilities — even when you’re shopping out in the real world and...
The spatial computing world of Magic Leap is no longer limited to the rarefied tones of Sigur Rós and Sennheiser’s Ambeo Augmented Audio app. Now, the entire music universe will be at your augmented reality fingertips. On Wednesday, Spotify launched its music app specially made for the Magic Leap One. Don’t Miss: 5 Magic Leap...
Baby, it’s cold outside, but, with some help from Snapchat augmented reality, Gucci is thawing our wintery hearths with a virtual trip to the tropics. On Wednesday, Snapchat launched a Portal Lens for Gucci designed to mirror the brand’s Gift Giving advertising campaign featuring the photography of director and screenwriter Harmony Korine (Gummo, Spring Breakers,...
Microsoft’s big experiment in real-world augmented reality gaming, Minecraft Earth, is live now for players in North America, the U.K. and a number of other areas. The pocket-size AR game lets you collect blocks and critters wherever you go, undertake little adventures with friends and, of course, build sweet castles. I played an early version...
No one’s going to pay $380 for decent point-of-view video glasses and some trippy filters. But that’s kind of the point of Snapchat Spectacles 3. They’re merely a stepping stone toward true augmented reality eyewear — a public hardware beta for the Snap Lab R&D team that Apple and Facebook aren’t getting as they tinker...
All Kohl’s wants for Christmas is Snapchat augmented reality. In conjunction with a holiday pop-up hosted in New York City from Nov. 7 through Nov. 10, Snapchat ran a sponsored portal lens available to targeted Snapchat users in the AR carousel. The experience gave users the ability to virtually transport themselves to the pop-up. Don’t...
Is the augmented reality magic fading down in Plantation, Florida? That’s the first question some may be asking following a casual revelation over the weekend that Magic Leap, the maker of the Magic Leap One, has assigned much of its patent portfolio over to JP Morgan Chase as collateral. Don’t Miss: Magic Leap Lawsuit vs....
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