The long wait is over — the best augmented reality device on the planet is finally available. Update: While Microsoft PR told Next Reality in no uncertain terms that general availability of the HoloLens 2 would launch today, it appears this was a miscommunication as Microsoft Sales is now telling pre-order customers that while the...
Earlier this year, at Mobile World Congress in Barcelona, Microsoft announced the second generation of its HoloLens augmented reality visor. Today, the $3,500 HoloLens 2 is going on sale in the United States, Japan, China, Germany, Canada, United Kingdom, Ireland, France, Australia and New Zealand, the same countries where it was previously available for pre-order....
The long wait is over — the best augmented reality device on the planet is finally available. Update: While Microsoft PR told Next Reality in no uncertain terms that general availability of the HoloLens 2 would launch today, it appears this was a miscommunication as Microsoft Sales is now telling pre-order customers that while the...
The longest-running children’s television show in the United States, Sesame Street, hasn’t survived 50 years without leveraging new technology along the way. The latest innovation from the Sesame Street Workshop is Sesame Street Yourself, a new iOS app that takes advantage of the new features of ARKit 3. Don’t Miss: Apple’s ARKit 3 Casts Next-Level...
Halloween is barely in the rearview mirror, but Coca-Cola is ready to bypass Thanksgiving altogether to accelerate the arrival of Christmas, and the brand has enlisted augmented reality as an accomplice. On Tuesday, the company introduced its holiday packaging for its Coca-Cola products featuring its long-running polar bear mascots on cans, bottles, and multipacks, with...
Halloween may be finished, but the augmented reality chills are not over yet for some people. Arachnophobes are bravely facing their fears by cozying up to augmented reality spiders for a university study. Wayne State University’s Stress, Trauma, and Anxiety Research Clinic (STARC) has been using the Hololens 1 to make virtual spiders appear near...
Adobe’s ambitions around augmented reality (AR) are no secret — there’s plenty of potential for building the right design tools for AR developers, after all. At last year’s Max event, the company first demoed its Aero AR authoring app, and today, it is launching it to the public as a free app on iOS and...
The world of phone-based AR has involved a lot of promises, but the future that’s developed has so far been more iterative and less platform shift-y. For startups exclusively focused on mobile AR, there’s been some soul-searching to find ways to bring more lightweight experiences to life that don’t require as much friction or commitment...
After leaning on augmented reality for its outdoor advertising, HBO has called on augmented reality again via Snapchat to promote its Watchmen series. On Thursday, the Snapchat app for iOS and Android displayed an AR Lens sponsored by HBO that turns users into two of the characters. Don’t Miss: Magic Leap Teams with HBO &...
After talking up the Magicverse for the past year and adding new capabilities to Lumin OS to accommodate it, Magic Leap appears to be inching ever closer to actually launching its cross-platform flavor of the AR cloud while introducing a new tool for its development community. Speaking at the Future Investment Initiative conference in Riyadh,...
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