The original iterations of the Terminator film franchise have served as the inspiration (via the heads-up display of the T-800) for future augmented reality dreams, so it is fitting that the current crop of AR gives the latest installment in the series a promotional boost. With Terminator: Dark Fate hitting theaters on Thursday, Paramount Pictures...
Tag: #augmentedreality
‘Terminator: Dark Fate’ Invades Snapchat with Pair of Augmented Reality Camera Effects
The original iterations of the Terminator film franchise have served as the inspiration (via the heads-up display of the T-800) for future augmented reality dreams, so it is fitting that the current crop of AR gives the latest installment in the series a promotional boost. With Terminator: Dark Fate hitting theaters on Thursday, Paramount Pictures...
HBO ‘Watchmen’ Promo Rains Dead Squid Down on LA & New York via Augmented Reality Ad
Bus stops can provide shelter in the event of rain, and now they also protect you from augmented reality squid. Surprising recent commuters at bus stops in Los Angeles and New York, outdoor media company Outfront Media used the cover of night to add Watchmen-inspired augmented reality advertising displays the company calls “liveboards.” Don’t Miss:...
Magic Leap Takes on Musical Theater with Augmented Reality Experience Starring Vanessa Williams
Musical theater enthusiasts are about to enter a whole new world of melodic storytelling via augmented reality. Immersive production company Wilkins Avenue, along with its Pollen Music Group, is debuting the first-ever AR musical through the spatial computing lenses of the Magic Leap One at Comic-Con Paris this weekend. Don’t Miss: Augmented Reality Documentary ‘These...
Snapchat Spooky AR Experiences from Lens Studio Creators Get You Ready for Halloween
Homemade Halloween costumes that exhibit the maker’s creativity are always better than off-the-shelf versions. It turns out that the same is true with virtual costumers. In the spirit of the season, Snapchat is featuring six augmented reality costumes, created by its Lens Studio community, available via Lens Explorer on Friday. Additionally, the app will spotlight...
VR/AR startup valuations reach $45 billion (on paper)
Despite early-stage virtual reality market and augmented reality market valuations softening in a transitional period, total global AR/VR startup valuations are now at $45 billion globally — include non-pure play AR/VR startups discussed below, and that amount exceeds $67 billion. More than $8 billion has been returned to investors through M&A already, with the remaining...
Zombie Math App for Magic Leap One Mixes Halloween Horror with AR Learning
What if you could combine the fun of Halloween with the process of learning? Well, if you were wise enough to have already snagged a Magic Leap One device, we have good news: the app you’re looking for is here, and it’s called Zombie Math. Don’t Miss: Magic Leap Lawsuit vs. Nreal Takes Major Step...
Magic Leap Lawsuit vs. Nreal Takes Major Step Forward After Legal Team Scours the Planet in Search of Elusive Founder
The legal drama surrounding Chinese startup Nreal and Magic Leap continues, and now we finally have an update. For months, Magic Leap’s legal team attempted to contact Nreal and its founder, Chi Xu, with little success. But that all changed a few weeks ago. Don’t Miss: Magic Leap Claims He Stole Augmented Reality Ideas as...
Mobile Developer Within Tells Interactive Halloween Tales via Wonderscope AR App
The Halloween season is the perfect time for telling scary stories, but augmented reality is here to bring the tradition of frightening children to the modern age. On Thursday, app developer Within released “Willowcrest Manor,” the sixth story for its Wonderscope mobile AR app for iPhones and iPads supporting ARKit (namely iPhone 6S or newer,...
Hands-On: Sotheby’s Curate App for Magic Leap Lets You Reimagine Your Home & Office in the Most Realistic Fashion via AR
It might sound odd to call interior decorating exciting, especially if you’re not a professional within that industry. But that’s exactly what it is when combined with augmented reality. I recently found out just how fun it can be when I downloaded the new Sotheby’s Curate app for the Magic Leap One. Don’t Miss: 5...
