Back in March we first caught wind that Bose is dabbling in augmented reality, with the launch of a new wearable SDK. Seems the headphone maker is ready to bring that technology to market, launching its first headset next month. Don’t let the AR name fool you. Frames are actually “audio augmented reality,” as one...
Google wants to help you take a closer look at the art world. The company’s Arts & Culture app has long been one of the company’s cooler niche apps and one that I often feel guilty about overlooking every time I rediscover it. Today, the company has added another experience into the mix focused on...
Unlike the realm of virtual reality, augmented reality is less about losing yourself in some fantasy environment, and more about getting things done in the real world. So while a number of games have been released that capture the imagination on devices like the Magic Leap One and the HoloLens, when it comes to real...
When computers have vision but people don’t, why not have the former help the latter? That’s the gist behind the Cognitive Augmented Reality Assistant (CARA), a new HoloLens app developed by the California Institute of Technology. Assisted by the depth sensing capabilities of the HoloLens, the software uses a computer vision algorithm to scan the...
A founder-investor panel on augmented reality (AR) technology here at TechCrunch Disrupt Berlin suggests growth hopes for the space have regrouped around enterprise use-cases, after the VR consumer hype cycle landed with yet another flop in the proverbial ‘trough of disillusionment’. Matt Miesnieks, CEO of mobile AR startup 6d.ai, conceded the space has generally been on another...
In a world where augmented reality is becoming the hero of the movie marketing, Universal Studios has decided to use the technology to reinvent the traditional movie trailer, a time-tested tactic of film promotion, in support of the forthcoming Robert Zemeckis film, Welcome to Marwen. Now available in the Apple App Store and on Google...
Augmented reality has been a buzzword for years, but for the most part, it has remained a novelty. WiARframe, which is competing in our Startup Battlefield competition today at Disrupt Berlin, believes that we are still very early on in the AR game and that part of what is holding the market back is that...
Microsoft is readying its HoloLens augmented reality tech for combat. The company just won a $480 million military contract with the U.S. government to bring AR headset tech into the weapon repertoires of American soldiers. The two-year contract may result in follow-on orders of more than 100,000 headsets according to documentation describing the bidding process....
French cosmetics giant L’Oréal isn’t wasting any time putting its new subsidiary, ModiFace, to work. On Thursday, the company launched a new tool that enables a photo-realistic augmented reality simulation of nail polish shades and textures to be accurately displayed on a user’s fingers in real time. To sample the Virtual Nail Salon tool, iOS...
In their first head-to-head major contract clash, Microsoft has emerged victorious over Magic Leap, as the US Army has awarded a $480 million contract to the HoloLens maker. Microsoft will provide 100,000 customized HoloLens units to the Army for its Integrated Visual Augmentation System (IVAS), a project intended to provides soldiers with a battlefield heads-up...
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