What good is 3D? Does depth give you anything worthwhile in an interface that’s most likely flat anyway? Is “immersion” as a metric really worth that much? Even as a ton of startups and big companies have invested in 3D-centric hardware and software, there has undoubtedly been some pushback on whether it’s all that necessary....
2018 has been the year that AR promises came face-to-face with reality. While Apple’s ARKit and Google’s ARCore sparked a ravenous response from developers that had grown worried about VR’s near-term market and the fate of AR headsets from Microsoft and Magic Leap, little seemed to resonate deeply with consumers. That realization is part of...
Now that the augmented reality cat is out of the bag, Magic Leap is beginning to open up a bit more about how of some of its work came together in the years and months leading up to the Magic Leap One’s release earlier this month. On Wednesday, the company unveiled a behind the scenes...
Just in time for Women’s Equality Day on Aug. 26, Treasury Wine Estates is breaking out a line of wines with augmented reality experiences that pay tribute to historically famous women. When scanned with the Living Wine Labels app for iOS or Android, the emBRAZEN wine labels become animated within the app’s camera view. Three...
As Android device partners ship new products, Google has been diligent in its efforts to ensure that users can enjoy ARCore apps once they boot up their new toys. On Monday, Google updated its ARCore Supported Devices page to include the Samsung Galaxy Note 9 and Galaxy Tab S4, the Sony Xperia ZX2 line of...
In recent days, I’ve twice talked about brining the Magic Leap One out into the world with me to test its mobile capabilities. But you may have been wondering how I carried the device with me. Did I just stuff my brand new $2,300, hard to obtain device in a backpack and hit the road?...
From day one, my favorite thing about the Magic Leap One has been its portability. It’s so well designed that it just screams to be taken out for a walk through the city. Alas, Magic Leap says the device is (currently) designed to be used indoors, preferably in settings containing few windows or black surfaces....
Since getting our hands on the Magic Leap One last week, we’ve been methodically delving into each feature and reporting our findings step-by-step. Earlier this week, we took a look at the Screens app (a video viewer) and the Helio app (an AR web browser). This time around, we’ll be digging into the Create app,...
Tim Merel Contributor Tim Merel is managing director of Digi-Capital. More posts by this contributor The Reality Ecosystem: What AR/VR/XR needs to go big China could beat America in AR/VR long-term AR/VR/XR are going to be big, but not everyone will win. Today’s market is a collection of related point solutions to specific problems, but...
The fortunes of ARKit and ARCore are still in the hands of developers, who have been increasing the number of mobile augmented reality apps on the market, but perhaps not as fast as companies like Apple might have expected. But one new product is looking to literally kickstart mobile AR gaming by introducing a few...
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