Just in time for Women’s Equality Day on Aug. 26, Treasury Wine Estates is breaking out a line of wines with augmented reality experiences that pay tribute to historically famous women.
When scanned with the Living Wine Labels app for iOS or Android, the emBRAZEN wine labels become animated within the app’s camera view. Three wines are available, with artist Celia Cruz featured on the Chardonnay, journalist Nellie Bly covered on the Cabernet Sauvignon, and entertainer Josephine Baker spotlighted on the Red Blend.
“Women are paving their own paths and taking control of their futures by… more
Source: New Line of Augmented Reality-Powered Wines Celebrate Women’s Empowerment via Historical Figures
