In keeping with its focus on loading the Magic Leap One with content at launch, Magic Leap has inked a creative partnership agreement with augmented reality production studio Square Slice Studios. “The team at Square Slice Studios has a reputation for forward thinking and innovative creation,” said Andy Lanning, executive creative director at Magic Leap...
The HoloLens team is finally beginning to realize that to truly engage the mainstream, augmented reality needs to make its way out of the lab or factory floor and onto the streets. The latest example of this comes in the form of a new AR art installation called “Unmoored,” which transforms New York City’s Time...
Augmented reality tech is in this incredibly weird position where it has the world’s biggest tech companies cheerleading consumer-facing products highlighting it but there are some very base issues that haven’t been solved yet. Jido Maps, which just graduated from Y Combinator’s most recent class, is another startup aiming to deliver the backend technologies needed...
InkHunter, an augmented reality tattoo try-on app that was born out of a 48-hour hackathon back in the altogether gentler days of 2014 has bagged a place in Y Combinator’s summer 2018 batch, scoring itself the seed accelerator’s standard $120,000 deal in exchange for 7% equity. We first covered InkHunter in April 2016 when it had...
If you aren’t convinced that mobile augmented reality apps need occlusion (or you don’t know what the word even means), you really need to watch the latest video from AR cloud startup 6D.ai. The 6D.ai video is titled “What is Occlusion in AR, and Why Does it Matter?” For the uninitiated, occlusion is when objects...
The team at Octi says it’s building a crucial piece of the augmented reality puzzle — the ability to understand the human body and its movement. Co-founder and CEO Justin Fuisz told me that most existing AR technologies (including Apple’s ARKit) tend to be “plane-based” — in other words, while they can make something cool...
The rite of passage for every tech product, formally known as Federal Communications Commission (FCC) certification, has come for the Magic Leap One: Creator Edition. The approval was stamped today, Friday the 13th (let’s hope that’s not a bad omen), on an application submitted by Magic Leap on July 10, a relatively quick turnaround for...
Online shopping giant Shopify literally cannot wait for ARKit 2.0 to arrive via iOS 12 this fall to implement its latest augmented reality feature. This week, the company began giving users the opportunity to test out Apple’s AR Quick Look tool, which displays 3D content in augmented reality. Currently, iPhone and iPad owners running the...
Magic Leap CEO Rony Abovitz doesn’t engage in tweetstorms often, but when he does, those tweets are bold, exceedingly confident, and there’s usually a strong takeaway regarding what the company is or isn’t doing. But on Thursday, Abovitz’s latest tweetstorm sent an unusually flustered message: We promise, the magic we’re telling you about it better...
On Wednesday, the tech world woke up to fairly shocking news with the announcement that AT&T would be the exclusive wireless carrier for the forthcoming Magic Leap One, as well as an investor in Magic Leap. The deal harkens back to the introduction of Apple’s iPhone, the device that defined an entire product category. For...
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