On Wednesday, the tech world woke up to fairly shocking news with the announcement that AT&T would be the exclusive wireless carrier for the forthcoming Magic Leap One, as well as an investor in Magic Leap.
The deal harkens back to the introduction of Apple’s iPhone, the device that defined an entire product category. For a new product in an emerging category, Magic Leap is essentially putting all its consumer eggs into one basket.
Is this a good move? Let’s look closer.
Is AT&T’s Magic Leap Exclusivity a Good Idea?
Apple aligning with AT&T worked for the introduction of the iPhone… more
